The success of retail is in getting closer to customers to know their present and future needs. Sample retail products are also easy to sell, as you only need to contact the supplier or wholesaler for the products to. Retail management is the process of bringing the ultimate user to the main producer through a series of stages where retailing is the last one. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail concept the retailing concept is essentially a customer oriented, companywide approach to. Just when all strategies were predicting a mammoth growth in retailing for india, it swooped to its lowest level in. All these factors are involved in shaping the marketing strategies of retail. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods.
Every retail store has its own line of merchandise to offer to the customers. It is the process of specifying the organizations mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives. Retailers seldom pay sufficient attention to employee training or motivation. The educational specialization in retail management allows to deal with the various challenges of contemporary distribution in a detailed way. This course will teach you about how to rack up sales in a retail environment, starting with effective pricing, to increasing footfall, to ensuring the. Retail trends, marketing and innovation, ecommerce, channel marketing and multichannel management, are comprehensively covered, alongside theoretical and managerial issues. Thus, it is marked by specific activities in which firms engage to build a marketing plan, ensuring that the entire organization is aligned on strategic priorities. List of topics covered in bba retail management pdf. Less than 15% adverts free 30day trial business subscription. Until 2011, indian central government denied foreign direct investment fdi in multibrand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets. Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. Pdf logistics supply chain management and information management. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. Articles on retail management management study guide. From marketing to the commercial corporate management. In marketing management, we will discuss the analysis, planning, and decision making that a marketing manager must carry out to implement a marketing plan and a marketing strategy for a company.
Using consumer statistics, like income information, buying trends and value perceptions, retail marketing managers develop promotional strategies that can help companies meet their financial goals. Up to the 1980s, it was interesting to discuss the emanc. More than half of respondents indicate that each of these areas is a topthree priority and, in the case of omnichannel marketing, a quarter 25% of all retailers surveyed make this their number one priority for the year ahead. Canadas market is characterized by real growth and low risk see figure. The program has provided me with new ideas and methods to getting the job done effectively. Business or strategic management is the art, science, and craft of formulating, implementing and evaluating decisions that will enable an organization to achieve its longterm objectives. I am sharing an excellent pdf document containing notesebook for the subject retail management. A wholesaler never sells goods directly to the end users. A bachelors degree in marketing or business from a 4year college or university is usually required for a career in retail marketing. Retail management includes all the steps required to bring the customers into the. Dec 12, 2019 the internet has revolutionized modern shopping, but retail is still king. In this course, learn about retail management and how to encourage buying in your store by simple things such as designing a display and pricing items. Courses listed in this plan are only recommended coursework and should be individualized to meet each students educational and career goals. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well.
Marketing 1102 is an introduction to the fundamentals of marketing. Hi bba students, retail management is one of the optional course in bba marketing final year. Content and experience management and omnichannel marketing are the top priorities for retailers in 2018. Name of programme cost per module total cost of programme.
Wholesaler the wholesaler is the one who purchases the goods from the manufacturers and sells to the retailers in large numbers but at a lower price. Textbook in bulgarian for ba students at nbu, covering topics on retail product, brand and merchendising strategy and tactics, as well as successful practicies from various categories are introduced to illustrate the history, approaches and. Find out what is involved and how these concepts relate to retail management by reading the following. To be admitted to the major, you must have completed at least 52 hours, have earned a c minus or better in the admission prerequisite courses cgs2100 or cgs2518, mac2233, eco20, eco2023, acg2021, acg2071. Jan 07, 2019 retail marketing strategies retailers are always in search of different marketing strategies to attract more customer, increase awareness and sales growth. The second edition of this text offers an approach that. Bringing about operational efficiency at this last stage and making an environment so compelling. Describe the retail strategic planning and operations management model. Choose from used and new textbooks or get instant access with etextbooks and digital materials. Retail marketing consists of visual merchandising, sales promotion, advertising, and marketing mix. A contemporary text that helps students thrive in todays retailing industry. Repeat business from loyal customers increases a retailers sales and profit because shoppers buy more often, recommend the retailer to others, and pay more for goods and services.
Management is required in all aspects of life and forms an integral part of all businesses. It is a process through which goods are transported to final consumers. Retail marketing resources available course assessment. Retail marketing is the range of activities the retailer does to create awareness about the products or services among customers for selling. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. The company has, for over 100 years, grown from a small family owned and operated business into a fortune 300 company and, as the author will argue, all because of the leaderships smalltown values spanning three. It is not limited to quantities but to the exact requirement of last user. She has taught retailing at every level in further and higher. These retail management notes for bba marketing final year will give you a concise overview of the. Download retail management projects free retail management. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations.
John is professor of retail marketing and head of school of management and. Differentiated, mass, and concentrated marketing strategies. Retailing has been the ancient business giving birth to all modern marketing methods. To be the best retail manager, you can possibly be, you will need to have wit and a sense of humor, both for dealing with unhappy customers and clients and for dealing with everyday on thejob challenges. Pdf retail marketing and management textbook dimitar. Damodaran college of science autonomous, affiliated to the bharathiar university, recognized by the ugcreaccredited at the a grade level by the naac and iso 9001. Steps of retail strategy planning retail management.
Strategic retail planning and management why it matters. Retail derived from the french word retailer, which means to break bulk retailing last stage in the movement of goods and services to the consumer retail consists of all activities involved in the marketing of goods and services directly to the consumers for their personal, family or household use swapna pradhan retailing management 3ed. A strategic approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. This plan of study should serve as a guide for the next four years. In the first place it should select target market and then select combination of right marketing mix can lead a retail business to higher roi. These retail management notes for bba marketing final year will give you a concise overview of the subject and help you read the entire syllabus quickly. Marketingfashion, merchandising and retail management. Retail management merchandising, distribution and marketing. Sample retail products are also easy to sell, as you only need to contact the supplier or wholesaler for the products to be delivered to your store or warehouse.
Retail management notes, ebook for bba marketing free. Manufacturers manufacturers are the ones who are involved in production of goods with the help of machines, labour and raw materials. Retail is the sale of goods and services from businesses to an end user called a customer. Retail management notes, ebook for bba marketing free pdf. Dim 5 pgdmm 5 pgdfm 5 pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 2019 assignment for nmims 495 nmims customize assignment 495 pdf 476 free 474 cheap 474 lifestyle product 471. Without a predefined and wellintegrated strategy, retailers may flounder and be unable to cope with the.
Bba retail management pdf notes, ebook free download. Jun 19, 2018 hi bba students, retail management is one of the optional course in bba marketing final year. The retail marketing mix includes all the activities that are being initiated for meeting the requirements of the target market in the best possible manner. Hello bba students, i am sharing very easy to study pdf notes for the bba subject retail management. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Retail merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Retail management marketing in retail management tutorial. It also introduces you to visual merchandising, retail marketing mix, and etailing.
Check the syllabus below to download the retail management in pdf format. An overview of strategic retail management welcome to retail management. The key to ensuring the successful implementation of the marketing process is management of various components. Retailing strategy for setting up retail organization and planning. Mba retail management notes pdf rm notes smartzworld. Pdf this comprehensive research paper focuses upon the basics and certain. The author of this book clearly explained about this book by using simple language. Understanding retail what is retail management study guide. These concise notes on retail management will help you study and revise quickly during your bba semester exams and score more marks.
Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. This is based upon strategic retailing principles that attempt to maximise sales and profits. Pdf marketing and retail management beatrice makobero. Retailing, discussing store location, merchandise and category management, pricing, marketing communication, instore marketing and customer relationship.
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